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Risk Management
Hanko, Libor ; Theuer, Aleš (referee) ; Waldhans, Miloš (advisor)
The subject of this bachelor thesis was the development of risk management in the field of construction. The theoretical part is focused on general data on construction, marketing, risk distribution as well as on risk management options. In the practical part is used the knowledge from the theoretical part, for the determination of marketing and subsequent/followed by risk management in the company.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Marketing Strategy Proposal of Cooperative
Úradníková, Nikola ; Mazouch,, Petr (referee) ; Novák, Petr (advisor)
This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.
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Importance and creation of reference sheets in a construction company
Horák, Matouš ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the importance and creation of reference sheets in a selected construction company. The theoretical part explains the starting points of the problem. First, the basic concepts related to reference sheets are explained and their meaning is described. The next chapter characterizes the construction company, its activities and the method of obtaining contracts. The empirical part of the work presents the results of an empirical survey, which was conducted among employees of construction companies and design offices. Based on the identified input values was made a catalog of reference sheets for orders processed by a selected construction company for the last 10 years.
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Marketing Strategy Proposal of Cooperative
Úradníková, Nikola ; Přikryl, Pavel (referee) ; Novák, Petr (advisor)
This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.
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Marketing Mix of a Company
Vymazalová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This master's thesis is focused on creating a proposal for changes in the marketing mix of an environmental services company. The theoretical part explains the basic concepts of marketing and marketing analysis, and describes the individual components of the marketing mix of services (7P). The analytical part contains detailed analyzes of the internal and external environment of the company, on the basis of which are created suggestions for changes in the marketing mix of the company.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Marketing Plan for the company Dotykačka ČR s.r.o.
Bedáňová, Nikola ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the creation of a marketing plan with a coverage on communication for Dotykačka ČR s.r.o. The introductory part determines the problems, fixes the goals that we want to achieve and describes the methods used. In the theoretical part are defined the basic concepts and tools of communication. In the analytical part is analyzed actual situation of the company and communication tools. The last part contains own solutions and their economic assessment.
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Marketing Mix of Science Theme Park
Horáková, Jana ; Muzikářová, Tereza (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the analysis of the marketing mix of the science theme park and on creating a proposal for its changes. The theoretical part explains the concepts related to the issues of the thesis. The analytical part includes an analysis of the current situation of the science theme park, an analysis of the marketing environment of the organization, and a questionnaire survey. The design part of the thesis contains proposals and recommendations for changes in the marketing mix (7P).
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